This is kind of a teaser microsite for the new MSN website. Every floor represents one MSN channel. The whole building stands for the new MSN website which should make you feel like “MSN is my home”.

A technical challenge was to load the amount of video data. Every floor should have about 60 seconds of video material. I figured out that it was impossible to simply stream that amount of video sequences. So I developed a concept of how to load small video sequences without ever having a buffer pause in the application.
The idea was to shoot short sequences which are followed by a loop. For example the actor walks to a chair and sits down which is a short sequence. The sitting actor now sits on the chair and is reading a newspaper which is a loop. This loop is repeated until the next sequence and the next loop is loaded. With this technique the action never stops, it’s very bandwidth friendly and due to some random loop repeat counts the action is never the same because every floor has it’s independent lifecycle.